About Us

Meet the Team

  • Erin

    Founder | Chief of Things Around Here

  • Aaliya

    Co-Founder | Creative Consultant

  • Vania

    Business and Growth Representative

  • Ayub

    Visual and Storyteller Contributor

  • Daniel

    Production Wizard

  • Husein

    Head of Operation - NTB Area

  • Sulaiman The Yass Life Team

    Sulaiman

    Visual Story and Operational Strategist

  • Akbar

    Logistic and Operational Maestro

  • Shantie

    Customer Relationship Expert and Travel Booker

IT STARTED FROM LOVE.

A love letter.

In 2016, The Yass Life began as a humble project, born out of love for travel and a desire to make a positive impact. It all started with a simple favor, creating an itinerary and travel tips for a friend's upcoming Lombok trip. The excitement was real, and we playfully added #YASS to the bottom of the itinerary.

“YASS, an exclamation of excitement and enthusiasm, became our empowering slogan. It embodies the spirit of embracing new adventures and cherishing every moment of discovery.”

It may be started from a small and simple favor, but it gives so much impact to her journey - she was so happy and immersed in the new experience I helped her to achieve. The joy from that simple favor grows and somehow it became a dream to be able to provide a seamless and fun trip for everyone to enjoy. From that day on I promise myself to pursue that dream.

Starting from scratch during our college days, we faced challenges without any external funding or assistance. Determined to turn our passion for travel into reality, we juggled multiple tasks, from teaching Mandarin to designing resumes, to fund our own adventures and gain valuable experiences and connections along the way.

Then, tons of travels later, I took the opportunity to organize my first ever group trip for the student exchangers; taking them on a tour around Indonesia. I still remember the look on their face as we reach the top of Mount Bromo, watching the sun set from Kalong Island, or watching Kecak Dance for the first time - showered with joy and excitement. Was an unforgettable moment for me. Now I’m grateful that I can create more of that moments, sharing the joy and happiness of travel to more people, in a more diverse part of Indonesia and even Asia.

Fast forward six years, and The Yass Life has blossomed into a collaborative team. Working hand-in-hand with reputable vendors and industry experts who share our purpose and passion, we are committed to creating better, stronger, and more impactful journeys. Our vision extends beyond the borders of Indonesia to enriching lives across Asia.

As we always believe that “Happiness never decreased from being shared”

xx, Erin

 

“Happiness never decreased from being shared”